"Even pacifist agitation or the nation-wide fever of big sports competitions acts as a spur to war fever in circumstances like ours.
kind of excitement or emotion contributes to the possibility of
dangerous explosions when the feelings of huge populations are kept
inflamed even in peacetime for the sake of the advancement of commerce.
Headlines mean street sales.
It takes emotion to move merchandise.
wars and rumors of wars are the merchandise and also the emotion of the
popular press."- Marshall McLuhan